Results

Founder-led video ads that close.
Here are the numbers.

Case studies

Three businesses.
Real spend, real revenue.

  1. Jason on location at a Costa Mesa founder-led shoot
    Jason Real Estate

    Closed a $50,000 commission from a single lead in the first month.

    $50K
    commission, first month
    Before

    Jason had tried buying leads before. Every lead-gen service over-promised and under-delivered. He was skeptical of another "marketing guy" with another pitch.

    After

    First month running founder-led video ads, the leads were qualified. Jason closed a $2M listing at 2.5% commission. $50,000 on the board. Same listing will resell with Jason on both sides.

    35×
    front-end ROAS
    30d
    to first close
  2. Jon at the gym during a founder-led video shoot
    Jon GOAT Fitness

    2 high-ticket closes from $1,000 in ad spend.

    3.4×
    ROAS from $1K ad spend
    Before

    Owner-operator near $1M on referrals. Jon had hit the ceiling. No predictable way to bring in new clients, and no time to cold-chase them.

    After

    2 high-ticket clients closed. Front-end ROAS 3.4×. Most convert to recurring, so the real lifetime ROAS compounds from here.

    $3,400
    in high-ticket closes
    2
    high-ticket closes
  3. Taylor's aerial yoga studio during an on-location shoot
    Taylor Open Aerial Yoga

    Lowest cost per lead in the entire marketing mix.

    Lowest
    cost per lead, all channels
    Before

    Taylor had a loyal customer base but wanted growth that didn't depend on her showing up to every networking event. Referrals were good; referrals were slow.

    After

    Video ads became the lowest cost-per-lead channel across her entire marketing mix — beating Google, SEO, and referrals. New students mention the brand video on the first phone call.

    Beat
    Google + SEO + referrals
Video ads

Video ads

Organic content

Organic content

Evergreen videos

Evergreen videos

09 · Next step

Find out if video ads will actually work for your business.

30 minutes on Zoom. I review your offer and your market and send you a custom video ad roadmap.

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