Leg 01
Meta Ads
Trackable leads on demand. ROI measured from spend to close.
- Messaging session + ad script
- Founder-led video ad shot on location
- Campaign launch + 30 days of optimization
For OC service businesses · $1K+ client LTV
Stop paying for marketing you can't measure.
I install founder-led Meta video ads for Orange County service businesses in 30 days. Every dollar tracked from spend to closed revenue.
Worked with
Your leads show up when they want to, not when you need them.
Because every lead you get is passive. A referral someone decided to send. A Google search someone happened to run. A website someone happened to land on. Or nothing at all.
None of that is a lever you can pull. When the pipeline goes quiet, you wait. When you want to grow, you hope. When payroll's tight, you hustle harder.
That's not a marketing problem. It's a pipeline problem.
Every solution you've been sold is half a solution. A website doesn't bring leads. SEO takes years. A videographer makes pretty content that sits in a Dropbox. A media buyer with weak creative burns your money.
You need the whole loop. Messaging scripted around your voice. Video shot on location. Campaigns that track every dollar from spend to close.
That's what I do.
Three legs.
One system.
Meta Ads runs the leads. Content keeps you in front of them between clicks. Evergreen Videos anchors your brand. Miss a leg, the stool wobbles.
Leg 02
Content
Founder-led video content that keeps you top of mind between ad clicks and booked calls.
- Recurring monthly on-location shoots
- Short-form cuts ready for social
- Posting-ready files delivered monthly
Leg 03
Evergreen Videos
One flagship video that tells your story once and works for years.
- Founder interview
- Cinematic on-location shoot
- Edit built for homepage, About, or ad funnel
Full system engagements start at $5K
What the system produces.
From kickoff
to live in 30 days.
- Week 1
Messaging Session
I extract your story, your offer, and your ideal client. Script built from what comes out.
- Week 2
Shoot Day
I show up at your location with the camera. Script already approved. One day on site.
- Week 4
Campaign Live
Edit finalized, funnel built, tracking wired up. Ad goes live on Meta.
- Weeks 5-8
Optimize
Tuning based on real data. Weekly reporting kicks in.
About Joel
I'm a filmmaker turned video marketing specialist in Orange County, California. Over the last decade, I've helped business owners break through revenue plateaus by installing video ad systems that bring qualified leads on repeat.
That's why I built the Video Ad Authority Method — to show you exactly how to launch profitable video ads.
When I'm not working, I'm with my wife and daughter. Family is everything to me.
- Based
- Orange County, CA
- Experience
- 10+ years
- Focus
- Founder-led video ads
I know for a fact I'm getting a return on my investment because of how many customers mention our brand story video when I talk to them on the phone the first time.
Taylor Owner, Open Aerial Yoga
Find out if video ads will actually work for your business.
30 minutes on Zoom. I review your offer and your market and send you a custom video ad roadmap.